Seven pairs. One complete decision.
A week of everyday socks, soft and fresh day after day, in a numbered box worth keeping.
Take a number
Your place in line for the first three hundred. A short note every week or two as the boxes are made, nothing else.
Three hundred boxes. Each one knows its name.
Every box of the first edition is numbered by hand before it ships, № 1 through № 300. When the edition is spoken for, it closes. The next edition will be its own thing, at its own price.
Boxes in the first edition. Not one more. We’d rather close early than stretch the cap.
A complete week: five everyday shades, two deeper ones. One decision that settles Monday through Sunday.
First-edition price, about $6.85 a pair. The standing price after this edition is $60.
Soft first. Fresh, day after day.
Mostly cotton, made to be lived in.
Feel
200-needle cotton knit, the density that makes cotton feel considered instead of thin.
Freshness
Lightly scented, made to stay pleasant through long days.
Breathability
Knit for desks, walks, and long flights, the everyday middle of life.
Honesty
Cotton lints and softens with washing. A lint roller and a cold wash keep them at their best. We’d rather tell you now.
Named for two people.
Made the way we were raised.
Tony Mercy is named for a father and a mother: for steadiness, and for warmth. Their standard is the product standard: do the quiet thing well, every day, without needing anyone to notice. These socks are made that way, and boxed the way you’d wrap something for family.
Built to be opened slowly. Kept longer.
A rigid drawer box with a ribbon pull: deep pine outside, warm amber inside, your number stamped by hand. Most boxes get recycled. This one ends up holding things on a dresser.
Unhurried, by design.
No countdown clocks here. The edition opens when the boxes are nearly ready, everyone on the list hears at once, and the numbers go in order.
Join the list
Take a number. Get the short making-of notes. Each friend who joins through your link moves you forward in line.
Join the listReserve your number
Five dollars holds your exact number (№ 41 stays № 41) and comes off the $48 at the drop. Fully refundable, no questions.
Opens soonThe edition opens
A two-week window, announced to the list first. $24 deposit at order, the rest before shipping, with honest dates and updates as they’re made.
Not yetAsked plainly, answered plainly.
When do the boxes ship?
We’ll state a specific ship week when the edition opens. It’s honestly padded, because we’d rather surprise you early than apologize late. You’ll get a short note at every stage: knitting, boxing, numbering, shipped.
What if I change my mind?
Reservations are refundable in full, any time, no questions. If we ever can’t ship in the stated week, you hear from us before that week arrives, with the new date and a one-click refund.
Why only 300?
Because the number is the promise. Numbered things only mean something if the numbering ends. The first edition closes at № 300 whether that takes a week or a season.
Will there be more?
There will be other editions, different, and at the standing $60. № 1 through № 300 of the first will never be made again.